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Technique
detection

Smart Alerts

AI visibility alerts notify a team when mentions, sentiment, or citations change. This page explains how baselines and thresholds make such alerts useful.

This capability was part of the paid AEO Platform product, which closed on 2026-10-02. It is not available. This page explains the technique for reference.

Quick answer
AI engine responses can change overnight. A model update, a shift in retrieved sources, or a competitor's new content can alter how your brand is described, recommended, or omitted. Alerting on AI visibility means a team hears about these changes soon after they happen, in the channels it already uses.
How it works

Smart Alerts in detail

Alerting works as a layer on top of a monitoring process. After each run, the latest data is compared with historical baselines for your brand. The comparison covers mention counts, Share of Model scores, sentiment averages, citation URLs, and competitor co-occurrence patterns.

When a metric deviates beyond a fixed threshold, or beyond the statistically expected range if the thresholds are adaptive, the process generates an alert. A useful alert states the affected metric, the size of the change, the engine and prompt family involved, and a link to the data so investigation can start at once.

Related alerts should be batched. If five related prompts all show a mention drop on the same engine in the same run, one grouped alert with a summary is better than five separate notifications. Immediate delivery suits chat and webhooks. Daily or weekly digests suit email.

Benefits

Why Smart Alerts matters

1

Detect visibility drops within hours instead of discovering them weeks later

2

Reduce alert fatigue with adaptive baselines that filter out normal variance

3

Route alerts by type and severity to the right team and channel

4

Group related changes into single, actionable notifications

5

Include links to the underlying data so investigation starts immediately

Use cases

When to use Smart Alerts

An SEO manager receives a chat alert when Share of Model drops by more than 10% on ChatGPT after a model update.
A brand team is notified when a new competitor appears in AI responses for the first time.
A compliance officer reviews a weekly digest of inaccurate claims found in AI answers.
FAQ

Smart Alerts FAQ

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