Feature
reporting

REST API & Webhooks

Programmatic access to all platform data and real-time event notifications for any system in your stack.

Quick answer
AEO Platform is built API-first. Every piece of data visible in the dashboard — mentions, scores, audit findings, action plans, competitor data, and more — is accessible through a RESTful API with consistent pagination, filtering, and sorting. If your team builds custom dashboards, feeds data into a data warehouse, or automates workflows in external tools, the API is the integration backbone.
How it works

REST API & Webhooks in detail

You generate API keys in your account settings, each with configurable scope and rate limits. API requests are authenticated via bearer tokens and return JSON responses. The API supports filtering, pagination, sorting, and field selection on all endpoints. Rate limits are generous for standard plans and can be increased for enterprise accounts.

Webhooks are configured in the integrations panel. You specify the endpoint URL, the event types you want to subscribe to, and an optional secret for HMAC signature verification. When a subscribed event occurs, the platform sends an HTTP POST request to your endpoint with a JSON payload containing the event type, affected resource, and relevant data. Failed deliveries are retried with exponential backoff, and the delivery log shows the status of every webhook call.

Common integration patterns include piping mention data to a data warehouse (Snowflake, BigQuery), triggering Slack messages via webhook, feeding audit results into Jira or Linear for task tracking, and building custom client-facing dashboards that pull data from the API.

Benefits

Why REST API & Webhooks matters

1

Access every platform data point programmatically via a RESTful API

2

Receive real-time event notifications via webhooks without polling

3

Integrate AI visibility data into data warehouses, BI tools, and custom dashboards

4

Authenticate securely with bearer tokens and verify webhooks with HMAC signatures

5

Use interactive OpenAPI documentation with code examples in four languages

Use cases

When to use REST API & Webhooks

A data engineering team pipes daily mention data to BigQuery for cross-channel attribution analysis.
A DevOps team configures webhooks to create Jira tickets automatically when critical audit findings are detected.
An agency builds a white-label client portal that pulls data from the AEO Platform API.
A growth engineer triggers a Zapier workflow when Share of Model drops below a threshold.
FAQ

REST API & Webhooks FAQ

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