REST API & Webhooks
Programmatic access to all platform data and real-time event notifications for any system in your stack.
REST API & Webhooks in detail
You generate API keys in your account settings, each with configurable scope and rate limits. API requests are authenticated via bearer tokens and return JSON responses. The API supports filtering, pagination, sorting, and field selection on all endpoints. Rate limits are generous for standard plans and can be increased for enterprise accounts.
Webhooks are configured in the integrations panel. You specify the endpoint URL, the event types you want to subscribe to, and an optional secret for HMAC signature verification. When a subscribed event occurs, the platform sends an HTTP POST request to your endpoint with a JSON payload containing the event type, affected resource, and relevant data. Failed deliveries are retried with exponential backoff, and the delivery log shows the status of every webhook call.
Common integration patterns include piping mention data to a data warehouse (Snowflake, BigQuery), triggering Slack messages via webhook, feeding audit results into Jira or Linear for task tracking, and building custom client-facing dashboards that pull data from the API.
Why REST API & Webhooks matters
Access every platform data point programmatically via a RESTful API
Receive real-time event notifications via webhooks without polling
Integrate AI visibility data into data warehouses, BI tools, and custom dashboards
Authenticate securely with bearer tokens and verify webhooks with HMAC signatures
Use interactive OpenAPI documentation with code examples in four languages
When to use REST API & Webhooks
REST API & Webhooks FAQ
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