Competitor Monitoring
Track up to 25 competitors across every AI engine and see exactly where they outrank you.
Competitor Monitoring in detail
When you configure your brand in AEO Platform, you define a competitive set — the specific brands you want to track. The platform also auto-discovers competitors by analysing AI engine responses for your category queries and surfacing brands that appear alongside yours. You can accept or dismiss these suggestions at any time.
On each monitoring cycle the platform tracks every competitor across every prompt and every engine. Each competitor mention is tagged with the same metadata as your own brand mentions: sentiment, position in the response, context type, and co-mentioned brands. This creates a symmetric dataset where your brand and every competitor are measured with the same methodology.
The competitive dashboard presents this data as a leaderboard, a trend chart, and a gap matrix. The leaderboard ranks brands by Share of Model. The trend chart shows how each competitor's score evolves over time. The gap matrix highlights specific prompts where a competitor appears and you do not — these are the highest-value optimisation targets.
Why Competitor Monitoring matters
See which competitors AI engines favour for every prompt family in your category
Detect new competitors entering your AI visibility space before they appear in organic search
Identify the specific prompts where competitors appear and you do not
Track competitor sentiment to spot reputational shifts early
Prioritise content creation based on competitive gap data rather than guesswork
Monitor up to 25 competitors per brand across all supported engines
When to use Competitor Monitoring
Competitor Monitoring FAQ
Key concepts
Explore more features
Brand Mention Tracking
detectionKnow exactly when and where AI engines mention your brand, across every model and every prompt that matters.
Share of Model Scoring
detectionQuantify your brand's share of AI-generated recommendations and benchmark it against every competitor in your category.
Smart Alerts
detectionGet notified the moment your AI visibility changes — before small shifts become big problems.
SEO-AI Gap Analysis
resolutionCross-reference your Google rankings with AI visibility to find the keywords where search and AI tell different stories.
Start with the pages and proof that AI can actually use
Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.