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Share of Model Scoring
Share of Model is the percentage of AI answers in a category that mention your brand. This page explains how to calculate and read it.
This capability was part of the paid AEO Platform product, which closed on 2026-10-02. It is not available. This page explains the technique for reference.
Share of Model Scoring in detail
To calculate Share of Model, you run a fixed query bank against each AI engine. For each response you record whether your brand is mentioned, in what position, and alongside which competitors. The mention counts are then normalised into a percentage per engine and per query family.
Teams often weight prompts by relevance. A high-intent commercial prompt such as "which CRM should I buy for a 50-person sales team" can carry more weight than a generic informational prompt. Weighting should match business priorities, for example by up-weighting prompts that align with your highest-revenue product lines.
Scores are most useful as trend lines. Comparing them over time lets you connect changes to specific actions, such as publishing a comparison page, updating structured data, or a competitor launching a product. Because AI answers vary between runs, repeat each prompt several times and compare averages.
Why Share of Model Scoring matters
Reduce AI visibility to a single, trackable metric that executives understand
Benchmark your score against named competitors and category averages
Weight scoring by prompt intent to focus on queries that drive revenue
Correlate score changes with content actions to judge their effect
Report one consistent number to stakeholders alongside traditional SEO metrics
When to use Share of Model Scoring
Share of Model Scoring FAQ
Explore more features
Brand Mention Tracking
detectionBrand mention tracking is the practice of recording when and how AI engines mention your brand across models and prompts. This page explains the technique.
Competitor Monitoring
detectionCompetitor monitoring in AI search means recording which rival brands AI engines recommend, and where they appear instead of you. This page explains the technique.
SEO-AI Gap Analysis
resolutionSEO-AI gap analysis compares your Google rankings with your AI mention rates to find where the two channels disagree. This page explains the technique.
Can AI crawlers read and cite your site?
Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.