Brand Mention Tracking
Know exactly when and where AI engines mention your brand, across every model and every prompt that matters.
Brand Mention Tracking in detail
AEO Platform maintains a query bank tailored to your brand, category, and competitive set. On every monitoring cycle the platform sends those queries to each supported AI engine and parses the full response. Natural-language processing extracts every mention of your brand, identifies surrounding context, and classifies the mention by type: recommendation, comparison, factual description, or cautionary note.
Each mention is stored with rich metadata — the engine, the prompt, the timestamp, co-mentioned brands, sentiment polarity, and a confidence score. A deduplication layer ensures that minor wording changes between runs are not counted as separate events while genuine shifts in positioning are highlighted.
You interact with the data through a unified mention feed, time-series charts, and engine-level breakdowns. Filters let you drill into a single engine or a single prompt family, and export options send the data to CSV, PDF, or the REST API for downstream consumption.
Why Brand Mention Tracking matters
Detect AI brand mentions within hours of a model update or retrieval change
Identify inaccurate or outdated brand descriptions before they reach thousands of users
Track mention frequency trends across engines to measure optimisation impact
Surface competitor co-mentions to understand your positioning in AI-generated lists
Feed mention data into dashboards, Slack alerts, or external BI tools via API
When to use Brand Mention Tracking
Brand Mention Tracking FAQ
Key concepts
Explore more features
Share of Model Scoring
detectionQuantify your brand's share of AI-generated recommendations and benchmark it against every competitor in your category.
Competitor Monitoring
detectionTrack up to 25 competitors across every AI engine and see exactly where they outrank you.
Smart Alerts
detectionGet notified the moment your AI visibility changes — before small shifts become big problems.
Sentiment Analysis
diagnosisUnderstand the tone AI engines use when they talk about your brand and track sentiment shifts over time.
Start with the pages and proof that AI can actually use
Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.