Which identity providers work with SAML 2.0?

Any SAML 2.0-compliant provider should work, including Okta, Azure Active Directory, Google Workspace, OneLogin, Ping Identity, Auth0, and JumpCloud. SCIM support varies by provider and tool, so check both sides before you plan an automated rollout.

Can SSO-only login be enforced?

Many tools allow an SSO-only mode that disables password login. Check that the tool keeps a break-glass administrator account for emergencies when the IdP is unavailable.

Is SSO usually available on every plan?

No. Many SaaS vendors reserve SSO for higher-priced plans. Ask about SSO and SCIM support before you choose a tool.

Free tool, not actively developed; no accounts. AEO Platform no longer sells subscriptions.

Technique

enterprise

SSO & SAML

Single sign-on with SAML 2.0 lets a team use its identity provider to access a tool. This page explains how SSO and SCIM work and what to check before buying.

This capability was part of the paid AEO Platform product, which closed on 2026-10-02. It is not available. This page explains the technique for reference.

Quick answer

For organisations with centralised identity management, a separate password for yet another SaaS tool is a security risk and a usability problem. Single sign-on (SSO) with SAML connects a tool to your identity provider (IdP), such as Okta, Azure AD, Google Workspace, or OneLogin, so your team signs in with the credentials and policies they use for every other tool.

How it works

SSO & SAML in detail

Configuration requires exchanging metadata between the tool (the service provider) and your IdP. The administrator downloads the service provider metadata (entity ID, ACS URL, and signing certificate) and uploads it to the IdP. They then copy the IdP metadata (SSO URL, entity ID, and signing certificate) back into the tool. An IT administrator familiar with SAML can usually do this in under an hour.

After setup, users are redirected to the IdP login page when they open the tool, and return with an active session. The tool maps IdP attributes (email, name, groups) to roles and permissions, so IdP group membership can control who is an admin, editor, or viewer.

SCIM is set up separately and automates the user lifecycle. A user added to the designated IdP group gets an account with the right role. A user removed from the group is deactivated.

Benefits

Why SSO & SAML matters

Authenticate through your existing IdP, such as Okta, Azure AD, or Google Workspace

Inherit organisational security policies including MFA and conditional access

Deprovision access automatically when employees leave

Map IdP groups to roles for central permission management

Automate user provisioning and deprovisioning with SCIM

Use cases

When to use SSO & SAML

An IT team configures SAML SSO with Okta so that access to a SaaS tool follows the same policies as all other tools.

A security officer enables SCIM provisioning so that departed employees lose access within minutes.

A marketing operations manager maps IdP groups to roles so the content team gets editor access while leadership gets read-only views.

FAQ

SSO & SAML FAQ

Related features

REST API & Webhooks

reporting

APIs and webhooks let AI visibility data flow into other systems. This page explains how they work and what to look for in a monitoring tool.

Shareable Dashboards

reporting

Shareable dashboards give stakeholders a live view of AI visibility data through a link. This page explains the technique and the access controls to look for.

Team Workspaces

enterprise

Workspaces separate brands, clients, and teams inside one account, each with its own data, roles, and reports. This page explains the model and what to look for.

Feature archive

Free AI-readiness check

Can AI crawlers read and cite your site?

Run the free check to see technical signals: AI crawler access, sitemap, llms.txt, schema markup, and FAQ and comparison pages. It does not read live AI answers. No account needed.

Run the free check What it covers