Prompt Discovery
Find the prompts and queries where your brand should appear but doesn't — and prioritise the ones that matter most.
Prompt Discovery in detail
Prompt Discovery combines three sources of prompt intelligence. First, it expands your existing query bank by generating semantic variations, long-tail extensions, and intent-modified versions of your tracked prompts. Second, it analyses AI engine response patterns to reverse-engineer the prompts that would produce responses mentioning your competitors but not you. Third, it incorporates real-world prompt data from aggregated, anonymised usage patterns where available.
Discovered prompts are deduplicated, clustered into prompt families (groups of semantically similar prompts), and scored on a composite opportunity metric. The opportunity score considers estimated query frequency, commercial intent signals, your current absence from responses, competitor presence, and the feasibility of creating content that could close the gap.
The discovery dashboard presents prompts as a prioritised list with filters for opportunity score, prompt family, intent type (informational, commercial, navigational), and competitive density. You can select any prompt and immediately see which engines produce what response, which competitors appear, and what content action the platform recommends. One click sends the prompt to Content Workflows to begin the creation process.
Why Prompt Discovery matters
Discover prompts you did not know users were asking AI engines
Prioritise prompts by a composite opportunity score that reflects real business value
Identify high-intent, long-tail prompts where targeted content can close visibility gaps
Feed discovered prompts directly into Content Workflows for execution
Cluster prompts into families to plan content around themes rather than individual queries
When to use Prompt Discovery
Prompt Discovery FAQ
Key concepts
Explore more features
Content Optimization Scoring
resolutionScore every page on five dimensions of citation readiness and know exactly what to fix.
SEO-AI Gap Analysis
resolutionCross-reference your Google rankings with AI visibility to find the keywords where search and AI tell different stories.
Action Plans
resolutionTurn audit findings and detection signals into prioritised now/next/later plans that your team can execute.
Content Workflows
integrationGo from gap to published page with 10 workflow types that generate briefs, drafts, and structured content.
Start with the pages and proof that AI can actually use
Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.