Feature
resolution

Content Optimization Scoring

Score every page on five dimensions of citation readiness and know exactly what to fix.

Quick answer
Not all content is equally consumable by AI engines. A page can rank well on Google and still be invisible to ChatGPT if it lacks the structural and semantic signals that AI engines use to extract, validate, and cite information. Content Optimization Scoring evaluates your pages on five dimensions that together determine citation readiness: structure, authority, freshness, entity clarity, and machine parsability.
How it works

Content Optimization Scoring in detail

You submit a URL or select pages from your connected sitemap. The platform fetches each page using both a standard browser renderer and an AI-crawler-equivalent parser to capture both the rendered content and the raw HTML/structured data. Each page is then evaluated on five dimensions.

Structure scoring checks heading hierarchy, content length, section organisation, use of lists and tables, and internal linking patterns. Authority scoring evaluates backlink quality, domain authority signals, and citation frequency from known AI sources. Freshness scoring checks publication and modification dates, content recency signals, and how recently the page was crawled by AI bots. Entity clarity scoring analyses whether key entities (your brand, your product, your category) are explicitly and unambiguously defined. Machine parsability scoring checks schema.org markup, JSON-LD validity, clean HTML structure, and absence of rendering-dependent content.

Results are presented as a scorecard with the overall score, five dimension scores, and a prioritised list of improvement recommendations. Each recommendation includes the expected score impact so you can focus on the highest-leverage fixes first.

Benefits

Why Content Optimization Scoring matters

1

Score any URL on five evidence-based dimensions of AI citation readiness

2

Get specific, prioritised fix recommendations with expected score impact

3

Calibrated against real citation data rather than theoretical best practices

4

Evaluate pages as AI crawlers see them, not just as browsers render them

5

Track score improvements over time to measure optimisation progress

6

Batch-score your full sitemap to identify the weakest pages site-wide

Use cases

When to use Content Optimization Scoring

A content team scores their top 20 landing pages and discovers that entity clarity is the weakest dimension across the board.
An SEO manager prioritises page updates based on which fixes will produce the largest score improvement.
A freelance writer uses the scoring rubric as a quality checklist before publishing new AI-targeted content.
A product marketer re-scores a comparison page after restructuring it and confirms a 30-point improvement.
FAQ

Content Optimization Scoring FAQ

Get started

Start with the pages and proof that AI can actually use

Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.