Share of Model Tracking
Measure your brand's share of AI-generated recommendations vs competitors.
What you can achieve
Share of Model Tracking with AEO Platform
Define your category queries
Specify the prompts that define your market: recommendation queries, comparison queries, "best for" queries, and category exploration queries.
Baseline your Share of Model
AEO Platform queries all engines and calculates your baseline Share of Model across every query, engine, and competitor pairing.
Identify weak segments
Drill into Share of Model by engine, query type, and competitor to find where your brand is underrepresented. These are your highest-priority improvement targets.
Execute improvement actions
Use the platform's recommendations to strengthen your position in weak segments: content optimisation, citation building, structured data improvements.
Track weekly trends
Monitor Share of Model weekly to measure the impact of your actions and detect competitive shifts early.
Report to stakeholders
Export Share of Model reports that communicate your AI competitive position to leadership in a clear, benchmark-driven format.
How AEO Platform helps
AEO Platform calculates Share of Model by querying AI engines with hundreds of category-relevant prompts and tracking which brands appear in each response. Your Share of Model is broken down by engine, query type (comparison, recommendation, best-for), competitor pairing, and time period, giving you a multidimensional view of your AI market share.
The platform tracks Share of Model trends over time, showing whether your position is strengthening or weakening relative to each competitor. Weekly trend reports highlight shifts that require attention—a sudden drop in Share of Model on a specific engine, a competitor gaining ground in a specific query category, or a new entrant appearing in AI responses for the first time.
Share of Model benchmarks let you compare your performance against category averages. The platform shows you what "good" looks like for your category and industry, helping you set realistic targets. Combined with the platform's action plans, Share of Model tracking becomes a closed-loop system: measure, identify gaps, take action, and remeasure to confirm improvement.
Queries to monitor
Share of Model Tracking FAQ
Key concepts
Key engines for this use case
Explore other use cases
AI Brand Monitoring
Track how AI engines mention, describe, and recommend your brand across every major model.
AI Competitive Intelligence
See where competitors appear in AI responses and identify gaps in your AI visibility.
Content Optimization for AI
Structure content so AI engines can extract, cite, and recommend it.
Start with the pages and proof that AI can actually use
Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.