AI Competitive Intelligence
See where competitors appear in AI responses and identify gaps in your AI visibility.
What you can achieve
AI Competitive Intelligence with AEO Platform
Define your competitive set
Add your primary competitors and the category queries that define your market. The platform suggests competitors based on AI engine responses in your category.
Map the AI competitive landscape
AEO Platform queries all major AI engines for your category and maps which competitors appear in each response, their positioning, and their share of recommendations.
Analyse positioning gaps
Review where competitors are mentioned and you are not. Examine the framing differences—how AI engines describe competitor strengths vs your own.
Identify competitive advantages
Discover queries where you outperform competitors in AI visibility. Understand what content and signals drive your advantage so you can replicate it elsewhere.
Execute gap-closing actions
Follow the platform's prioritised action plans to address the highest-impact competitive gaps through content optimisation, technical improvements, and citation building.
Track competitive shifts
Monitor how your competitive position changes over time with weekly Share of Model comparisons against each competitor.
How AEO Platform helps
AEO Platform tracks your competitors across every major AI engine, mapping exactly where they appear, how they are described, and how their positioning compares to yours. For every category query that matters to your business, you can see which competitors are recommended, in what order, and with what framing.
The platform's Share of Model metric quantifies your competitive position: what percentage of AI-generated recommendations in your category include your brand vs each competitor. This single metric cuts through the complexity of multi-engine, multi-prompt analysis and gives you a clear competitive benchmark.
Gap analysis identifies the specific queries and contexts where competitors appear but you do not. These gaps become actionable opportunities—the platform recommends content and technical changes designed to close each gap. Over time, you can track whether your optimisation efforts are shifting the competitive balance in your favour.
Queries to monitor
AI Competitive Intelligence FAQ
Key engines for this use case
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