Use case

AI Competitive Intelligence

See where competitors appear in AI responses and identify gaps in your AI visibility.

Quick answer
Traditional competitive intelligence tools track search rankings and ad placements, but cannot tell you which competitors appear in AI-generated responses. As more buyers start their research with AI engines, the gap between your search visibility and your AI visibility grows—and you cannot close a gap you cannot see.
Expected outcomes

What you can achieve

360°
view of competitor AI presence
5-15
competitive gaps identified per category
2x
faster competitive response time
+40%
average Share of Model improvement
How it works

AI Competitive Intelligence with AEO Platform

1

Define your competitive set

Add your primary competitors and the category queries that define your market. The platform suggests competitors based on AI engine responses in your category.

2

Map the AI competitive landscape

AEO Platform queries all major AI engines for your category and maps which competitors appear in each response, their positioning, and their share of recommendations.

3

Analyse positioning gaps

Review where competitors are mentioned and you are not. Examine the framing differences—how AI engines describe competitor strengths vs your own.

4

Identify competitive advantages

Discover queries where you outperform competitors in AI visibility. Understand what content and signals drive your advantage so you can replicate it elsewhere.

5

Execute gap-closing actions

Follow the platform's prioritised action plans to address the highest-impact competitive gaps through content optimisation, technical improvements, and citation building.

6

Track competitive shifts

Monitor how your competitive position changes over time with weekly Share of Model comparisons against each competitor.

The solution

How AEO Platform helps

AEO Platform tracks your competitors across every major AI engine, mapping exactly where they appear, how they are described, and how their positioning compares to yours. For every category query that matters to your business, you can see which competitors are recommended, in what order, and with what framing.

The platform's Share of Model metric quantifies your competitive position: what percentage of AI-generated recommendations in your category include your brand vs each competitor. This single metric cuts through the complexity of multi-engine, multi-prompt analysis and gives you a clear competitive benchmark.

Gap analysis identifies the specific queries and contexts where competitors appear but you do not. These gaps become actionable opportunities—the platform recommends content and technical changes designed to close each gap. Over time, you can track whether your optimisation efforts are shifting the competitive balance in your favour.

Example queries

Queries to monitor

What is the best [category] tool?
Compare [your brand] vs [competitor]
Which [category] platform should I choose?
Recommend a [category] solution for [use case]
What are the top [category] companies?
Which [category] tool is most popular?
FAQ

AI Competitive Intelligence FAQ

Relevant engines
Get started

Start with the pages and proof that AI can actually use

Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.