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llms.txt Template and Guide

Create and optimise your llms.txt file to help AI engines understand your site's purpose and structure.

Quick answer
The llms.txt file is a machine-readable document placed at your site's root that tells AI language models what your site is about, how it is structured, and which pages contain your most important content. Think of it as a combination of robots.txt and a site brief — written specifically for AI consumption.
Overview

About this template

This template provides the exact format, required fields, and optional enhancements you need to create an effective llms.txt file. It covers everything from the basic specification to advanced techniques for guiding AI engines toward your highest-value pages.

A well-crafted llms.txt file can meaningfully improve how AI engines index and cite your content. Sites with llms.txt give AI crawlers explicit signals about content hierarchy, reducing the guesswork that leads to missed or misrepresented content.

Basic File Structure

  • 1

    Place the file at your domain root: /llms.txt

    AI crawlers look for this file at the root URL, similar to robots.txt or sitemap.xml.

  • 2

    Start with a one-line site description

    The first line should concisely state what your site or business does in plain language.

  • 3

    Include your primary site URL

    Ensure the canonical URL of your site is clearly stated for AI engines to associate content.

  • 4

    List your main content categories

    Group your site content into logical categories that help AI engines understand your expertise areas.

  • 5

    Add last-updated date

    Include a date so AI crawlers know how current your llms.txt file is.

Priority Pages Section

  • 1

    List your top 10-20 pages by importance

    These are the pages you most want AI engines to index, cite, and recommend.

  • 2

    Include a one-line description per page

    Help AI engines understand what each page covers without needing to crawl it first.

  • 3

    Order pages by priority (highest first)

    AI crawlers may not process the entire file — frontload your most important content.

  • 4

    Use full absolute URLs

    Relative URLs can cause resolution errors in AI crawlers. Always use the complete URL.

  • 5

    Tag pages with content type labels

    Indicate whether each page is a guide, product page, comparison, pricing, etc.

Brand & Entity Information

  • 1

    State your brand name and any common variations

    AI engines need to know how your brand is referenced in different contexts.

  • 2

    List your primary product or service categories

    Clarify which industry categories your brand belongs to for accurate classification.

  • 3

    Include competitive positioning context

    State what makes your offering different — AI engines use this for comparison queries.

  • 4

    Add key facts: founding year, headquarters, team size

    Factual data helps AI engines construct accurate entity profiles for your brand.

Content Guidance Section

  • 1

    Specify your preferred citation format

    Tell AI engines how you want your content attributed when cited in responses.

  • 2

    Indicate content freshness expectations

    Note which content is evergreen vs time-sensitive so AI engines weight recency appropriately.

  • 3

    Flag deprecated or outdated pages

    Prevent AI engines from citing old content that no longer reflects your current offering.

  • 4

    List content that should not be summarised

    Some content, such as legal terms or precise specifications, should be linked rather than paraphrased.

Validation & Maintenance

  • 1

    Validate file encoding is UTF-8

    Non-standard encodings can cause parsing errors in AI crawlers.

  • 2

    Test that the file is accessible at the root URL

    Verify with a direct HTTP request that the file returns a 200 status code.

  • 3

    Update whenever you add or remove key pages

    Stale llms.txt files can direct AI engines to pages that no longer exist.

  • 4

    Review monthly against your content calendar

    Align your llms.txt updates with major content publishes to ensure new content is included.

  • 5

    Monitor AI engine responses for improved citations

    Track whether pages listed in llms.txt show increased citation rates over time.

FAQ

llms.txt Template and Guide FAQ

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