Which HubSpot plans support this integration?

The integration works with HubSpot Professional and Enterprise plans for both Marketing Hub and Sales Hub. Free and Starter plans do not support custom properties via API, which the integration requires.

Can I use AEO data in HubSpot workflows?

Yes. Once custom properties are populated, you can use them as triggers, conditions, and filters in any HubSpot workflow — for example, sending an internal notification when a company's AI Visibility Score drops below a threshold.

Integration

HubSpot

CRM

Enrich HubSpot contacts and companies with AI visibility data so sales and marketing teams can prioritize accounts based on AI engine presence.

Quick answer

When a prospect evaluates your product, there is a growing chance they asked an AI engine before they ever visited your website. The HubSpot integration brings that upstream context into your CRM. AEO Platform writes AI visibility scores, mention counts, and citation data to custom properties on HubSpot company and contact records, giving sales and marketing teams a new signal for lead scoring, segmentation, and outreach personalization.

How it works

HubSpot + AEO Platform

The integration connects to HubSpot via the HubSpot API using OAuth. AEO Platform creates a set of custom properties on Company and Contact objects — AI Visibility Score, Top AI Engine, Mention Count, Citation Count, and Last AI Update Date. On a configurable schedule, AEO Platform pushes updated values to matching HubSpot records based on company domain matching.

Domain matching links AEO Platform brands to HubSpot companies by comparing the brand's primary domain with the company's website property. When a match is found, all AI visibility metrics for that brand are written to the company record. Optionally, the data can cascade to associated contacts for use in lead scoring workflows and list segmentation.

Benefits

Why connect HubSpot

Add AI visibility scores to HubSpot records for smarter lead scoring and segmentation

Give sales teams upstream context on how prospects discover your brand through AI engines

Build HubSpot workflows triggered by AI visibility changes — e.g., alert the account owner when citations drop

Segment marketing lists by AI engine presence to personalize nurture campaigns

Keep HubSpot as the single source of truth while layering in AI intelligence

Setup

Get started in 4 steps

Connect your HubSpot account

In AEO Platform, go to Settings > Integrations > HubSpot and click Connect. Authorize AEO Platform to access your HubSpot account via OAuth.

Map brands to HubSpot companies

AEO Platform automatically matches brands to HubSpot companies by domain. Review the matches and manually link any brands that were not auto-detected.

Configure sync schedule

Choose how frequently AEO Platform pushes updated AI visibility data to HubSpot — options range from every monitoring cycle to once per week.

Activate and verify

Enable the sync, then open a matched HubSpot company record to verify that custom AI visibility properties have been populated.

FAQ

HubSpot Integration FAQ

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