Does this integration work with Universal Analytics?

No. The integration uses the GA4 Measurement Protocol, which is only available for Google Analytics 4 properties. Universal Analytics has been sunset by Google.

How quickly do events appear in GA4?

Events typically appear in GA4 Real-Time reports within 1-2 minutes. Standard reports may take up to 24 hours to fully process the data, depending on your GA4 property settings.

Will the integration increase my GA4 event count toward billing limits?

Each AEO monitoring cycle generates a small number of events. For most accounts this adds less than 1% to total event volume. You can control frequency in the integration settings.

Integration

Google Analytics

Analytics

Push AEO visibility metrics into Google Analytics so your team can correlate AI engine performance with web traffic and conversions.

Quick answer

Most marketing teams already live inside Google Analytics. Rather than forcing them to switch between dashboards, the AEO Platform Google Analytics integration sends AI visibility events directly into your GA4 property. Every mention, citation, and ranking change becomes an event you can segment, filter, and include in existing reports without any extra tooling.

How it works

Google Analytics + AEO Platform

AEO Platform uses the GA4 Measurement Protocol to send server-side events to your Google Analytics property. When a monitoring cycle detects a new mention, citation change, or ranking shift, the platform fires a structured event with metadata including engine name, query text, mention type, and sentiment score. These events appear in your GA4 real-time and standard reports within minutes.

You configure the integration by providing your GA4 Measurement ID and API secret. AEO Platform validates the connection, sends a test event, and begins streaming data on the next monitoring cycle. Custom dimension mappings are pre-configured but can be adjusted in the integration settings to match your existing GA4 schema.

Benefits

Why connect Google Analytics

Unify AI visibility data with web analytics in a single GA4 property

Build audiences and conversion funnels that include AI engine referral paths

Correlate AI mention spikes with organic traffic changes in real time

Leverage existing GA4 reports, segments, and attribution models without rebuilding dashboards

Share AI visibility metrics with stakeholders who already use Google Analytics daily

Setup

Get started in 4 steps

Create a GA4 API secret

In your GA4 Admin panel, navigate to Data Streams, select your web stream, and create a new Measurement Protocol API secret. Copy the secret value.

Connect in AEO Platform

Open Settings > Integrations in AEO Platform, select Google Analytics, paste your Measurement ID and API secret, then click Connect.

Map custom dimensions

Review the default dimension mappings (engine, query category, sentiment) and adjust them if your GA4 property uses custom naming conventions.

Verify data flow

AEO Platform sends a test event on connection. Open GA4 Real-Time reports to confirm the event arrives, then enable automatic streaming.

FAQ

Google Analytics Integration FAQ

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