Built for digital pr teams

AEO Platform for Digital PR Teams

Every placement, mention, and backlink you earn is a signal that shapes how AI engines perceive and recommend brands.

Quick answer
Digital PR has always been about earning mentions and links from authoritative sources. With AI engines, the value of these placements has expanded dramatically. When your brand is mentioned in a publication that AI engines trust as a source, that mention does not just drive referral traffic—it directly influences whether AI engines mention, cite, and recommend your brand in their responses. Digital PR is now one of the most effective levers for building AI visibility, yet most PR teams are not measuring this impact.
Key stats

AI visibility at a glance

82%
of AI engine citations originate from top-tier publications
5.7x
more AI citation impact from tier-one vs tier-three placements
31%
of brands have AI narratives that contradict recent PR coverage
18 days
average time for PR placements to influence AI engine responses
Pain points

Challenges digital pr teams face with AI visibility

  • No way to measure whether PR placements actually influence what AI engines say about your brand
  • Coverage reports that track backlinks and traffic but not AI citation impact
  • AI engines citing competitor PR coverage while your brand's placements go undetected
  • Difficulty prioritising outreach targets: which publications do AI engines actually use as sources?
  • AI engines perpetuating outdated brand narratives that new PR coverage should have corrected
  • No feedback loop between PR activity and AI engine perception changes
The solution

How AEO Platform helps digital pr teams

1

Citation Source Analysis identifies exactly which publications and sources AI engines cite when discussing your brand and category

2

PR Impact Tracking correlates new placements with changes in AI engine brand mentions and citation patterns

3

Source Authority Ranking shows which publications AI engines weight most heavily in your category, informing outreach prioritisation

4

Narrative monitoring tracks how the AI-generated brand narrative evolves following PR campaigns

5

Competitive PR intelligence reveals which publications are driving your competitors' AI visibility

6

AI correction tracking measures how effectively targeted PR placements update inaccurate AI engine responses

Key features

Features that matter for digital pr teams

Citation Source Analysis
PR Impact Tracking
Source Authority Ranking
Narrative Monitoring
Competitive Intelligence Dashboard
Hallucination Detection
Citation Tracking
Day in the life

A typical day using AEO Platform

A Digital PR Manager starts the day by reviewing AEO Platform's Citation Source Report. The report reveals that a feature article published last week in a leading industry publication has already been picked up by Perplexity as a cited source for a high-value category query. The PR manager logs this as an AI citation win—a new metric the team has added to their PR reporting alongside traditional backlinks and referral traffic.

During the weekly editorial planning meeting, the PR manager uses Source Authority Ranking to prioritise the next round of outreach. The ranking shows that three publications are disproportionately cited by AI engines for queries in the brand's category. One of them is a publication the team has not targeted before. The manager adds it to the outreach list and deprioritises two lower-authority targets that generate backlinks but minimal AI citation impact.

In the afternoon, the manager investigates a hallucination alert from AEO Platform: an AI engine is incorrectly describing the company as being based in a different country. Using the platform's source analysis, the manager traces the misinformation to an outdated directory listing. The fix is straightforward—update the listing and publish a brief company profile in an authoritative source that AI engines trust. The manager sets up a monitoring alert to verify the correction propagates to AI engine responses within the expected timeframe.

FAQ

AEO for Digital PR Teams FAQ

Get started

Start with the pages and proof that AI can actually use

Run the free audit to see what blocks AI from citing your site. Use the trial when you need ongoing monitoring, attribution, prompt discovery, and team workflows after the first fixes are live.